Nicky Romero at Mansion's closing party.
Nicky Romero at Mansion's closing party.
Photo by Karli Evans

Meet Icon Miami, the New Nightlife Concept Replacing Mansion

Back in August, news broke that longtime Miami Beach nightlife staple Mansion was shutting its doors. At 11 years of age, the venue was considered elderly by nightclub standards.

The news caught some off-guard. Others, not so much. Longevity is rare in Miami nightlife. Space's 15 years of operation is a benchmark few, if any, will ever get to see. Mansion took the space once occupied by another famous Miami nightclub, Level, in 2004, and in a few years established itself as one of the heavy hitters of Miami Beach.

The news of Mansion's closing came five months after Icon Hospitality — the owners of Mansion — announced it sold Cameo Nightclub, another of its venues.

But it wasn't a total closure for Icon Hospitality. Because while Mansion would be history, Icon Hospitality informed us that another concept was in the works to replace it. 

Meet Icon Miami, the New Nightlife Concept Replacing Mansion (2)

Today, on Tuesday, November 17, Icon announced what that concept would be: Icon, a 30,000-square-foot, art-deco-inspired space designed by Miami's Thirlwall Designs.

Miami nightlife giants Louis Puig and Emi Guerra are partners in Icon. “The opportunity to revive the building and its legacy of success is a true honor,” Guerra said via news release. “We truly believe that our cutting-edge technology, that is unique to the space and yet-to-be-seen, will set us apart both in South Beach but also position the venue as a global destination. We have a high bar to reach, as Mansion had an 11-year successful track record, and we are working hard to carry out and surpass the expectations that exist."

The word Icon, as well as a possible nod to its owners, is meant to acknowledge the days when the club's space was used as a theater that saw many "icons." It was once owned by Al Capone and Prince, but not at the same time, obviously — although that would have been an interesting joint.

"The historic, 30,000-square-foot property will be respectfully redefined to offer a multi-sensory experience that pushes boundaries through the innovative use of technology but preserves the features that make the venue iconic," the new club's news release said. 

There are no photos or artist renderings available for Icon yet, and an official opening date has not been announced. However, the club is looking for employees.

On Tuesday, November 24, from noon to 9 p.m., Icon is hosting an open casting call for positions including bartenders, bar backs, VIP servers, bussers, door personalities, door staff, VIP hosts, ambassadors, performers, go-go dancers, production staff, and managers.

The interviews will be conducted at Icon, 1235 Washington Ave., Miami Beach. 

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