Los Campesinos! Pushing Budweiser and Playing Bardot in June

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Gareth Campesinos isn't stupid. The 26-year-old frontman of Welsh indie outfit Los Campesinos! realizes that you're illegally downloading music and there's not a whole lot he can do about it.

However, "there comes a time when people have to accept if they're going to illegally download music," Campesinos tells Pitchfork, "then bands are going to have to make money elsewhere."

For Los Campesinos!, elsewhere was St. Louis, Missouri. Last year, the group licensed its über-catchy track, "You! Me! Dancing!," to American beer giant Budweiser.

"The ad itself has been really successful and has won awards," Gareth says. "They did all these different versions and kept being like, 'We want to run it for another eight months, can we give you more money?'"

On June 30, Los Campesinos! will have you, me, and everyone else at Bardot dancing when they roll through the Midtown lounge on the US leg of the indie-pop septet's current tour.

Since releasing its first record, Hold on Now, Youngster, in 2008, the group has seemingly never stopped touring. Astonishingly, the group's also managed to release three more albums and an EP since then. And just like its predecessors, last year's Hello Sadness was a critical success.

Its appeal? Maybe it's Gareth's Drake-like lyrical prowess.

"It seems like such a ludicrous thing to say, but I think Drake and I write about similar things a lot of the time."

Los Campesinos! Saturday, June 30. Bardot, 3456 N. Miami Ave., Miami. The show starts at 9 p.m. Call 305-576-7750 or visit bardotmiami.com.

Follow Crossfade on Facebook and Twitter @Crossfade_SFL

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.