With Made Event's longstanding Sunday School party going kaput before Winter Music Conference 2012, revelers were deprived of a properly epic closing party.
But then SAFE Miami, Embrace Miami, and Liaison Artists came to the rescue with their first annual installment of Last Resort at Villa 221, the most buzzed-about new party at last year's WMC.
"As soon as we announced Last Resort, industry and punters anointed the event as the 'spiritual successor to Sunday School', [but] we never intended for that," SAFE's Diego Martinelli tells Crossfade. "For most of the time planning, we were not even aware they were not coming. We set out to do our own Sunday closing party experience."
"As much as we loved and respected Sunday School, we immediately set out to forge our own identity through the experience, and we are happy we achieved that. It started as a simple idea to do a cool closing party to the music week, but it turned into something much more special."
"The Villa is a big factor in what makes the event so valuable," he explains. "It's a unique and very special setting. We transform the house and its garden into the ultimate house party. Lots of things made it memorable -- primarily, the music, of course. Maceo Plex, Maya Jane Coles and Visionquest closing out the garden, were among the highlights. Also, the late-night surprise show from Jamie Jones and the Hot Creations crew inside the Villa was the perfect cherry on top -- a pretty magical closing for the Conference week."
Last Resort's WMC 2013 Lineup
- Maceo Plex
- Tale of Us
- dOP (Live)
- Soul Clap
- Michael Mayer
- Tiger & Woods (Live)
- George Fitzgerald
- PillowTalk (DJ)
- Tanner Ross
- Kate Simko
- My Favorite Robot
- J. Phlip
- Ben Pearce
Needless to say, partygoers' expectations for this year's Last Resort are sky-high. You can't drop such a massively successful new party and not keep the momentum going. But if the initial lineup announcement is anything to go by, there will not be any disappointed ears on March 24.
"This year, we expect organic growth, which comes with an even greater production and overall event experience," says Diego. "People were so pleased last year with the show, that it motivated us to ensure raising the bar for them in 2013."
"Maceo Plex is the current it-boy of the dance world. Right now, he can do no wrong. He topped the bill last year, and simply stole the show with his signature low-slung, bass-driven enchantment. Him and Tale Of Us are two of the most anticipated acts on the bill, among others."
"I'm really excited for Michael Mayer, who was a personal selection to invite this year," he adds. "He will be playing the garden, as well. We're equally excited to break acts Miami's never seen before, like Huxley, Dusky and another personal favorite of mine: George Fitzgerald. We're also amped to have Tiger & Woods doing a live set in the garden."
And best of all?
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"The lineup is not finalized. We're still announcing more acts for the event. There is a very special guest we will also be revealing on March 5.
"One of the current biggest acts in underground dance music," Diego promises.