Welcome to Club H&M.
Any business on Miami Beach (bar, restaurant, clothing store, strip club, doggy nail salon, etc.) has gotta have that VIP vibe. Even when you are "Hennes and Mauritz, one of the world's largest fashion retailers known for offering high fashion at affordable prices."
And that's why you hire Flo Rida for the opening party.
That's right ... Last night, the Carol City hip-pop superstar got all extravagant with H&M, a few celebs, and 1,000 fans to celebrate the unlocking of the doors at a "new 24,000 square foot multi-level store at the historic art deco Lincoln Theatre on Lincoln Road."
Mr. Rida walked in on the red carpet (but left riding a friend's shoulders) while a few Real Housewives of Miami (AKA Lisa Hochstein and Adriana De Moura) brought the hot mess.
Then after all the VIPs enjoyed "the opportunity to be the first to shop the hottest fall fashion at the new store," slurping gratis cocktails, goofing in the vintage photo booth, and shaking ass to DJ Mia Moretti's supa shoppa mix ... Flo performed for his fans, even giving up his golden mike and snapping some Instagrams with them.
If you like this story, consider signing up for our email newsletters.
SHOW ME HOW
You have successfully signed up for your selected newsletter(s) - please keep an eye on your mailbox, we're movin' in!
Ooohhh ... Did we forget to mention that sexy Glee teacher William "Will" Schuester (born Matthew Morrison) and blue-blooded Gossip Girl hottie Nate Archibald (also known as Chace Crawford) totally showed up with a hankering for "high fashion at affordable prices"?
As Mr. Rida would surely agree ... You can always tell that a global fashion retailer's exclusive VIP event has reached peak intensity when people start cruisin' around the joint aboard other human beings. Fun fact: That particular party maneuver is called the "Elevator."
Resale Concert Tickets
Alas, every awesome shopping bash has gotta end. So Flo raised a bottle to toast the MIA, its best pedestrian mall, and the largesse of Hennes and Mauritz. "This is my city, my town, and I look forward to coming here," he said. "As soon as I hit the block and see how huge it is, it's just out of this world. I look at it like Club H&M!"