Few places in Miami are growing as fast, or as tall, as Brickell. By
But, of those 36,931 young professionals, how many are choosing Brickell as a nightlife destination? Even more pressing: of those 36,931 people, how many are bros?
The bro — you know the type. They come in different shapes and sizes, but the general characteristics remain the same: shirt a bit too tight, high-fives a little too forceful, speech a little too belligerent. They will elbow you out of the way at the bar, offering to buy your girlfriend a drink along the way. The bro's drive for fun is a selfish one, and anyone standing in the way — whether that be of more alcohol, sex, or dibs on
How does this relate to Brickell's nightlife? Well, Brickell, to some, is synonymous with the bro.
The area has been known to house a rainbow of bros — a
Remember the girl who tore apart that Uber like a supermodel going to town on a McDouble the day after a bikini shoot? Yup, she was a
But every area of Miami has its own reputation and stereotype. Often, those who frequent or live in those areas plagued by certain stereotypes are quick to rattle off a list of reasons why those aforementioned stereotypes are, at the very least, hyperbolic.
When Dan Binkiewicz first opened Blackbird Ordinary at the end of
Binkiewicz and his team, who already owned and operated Miami Beach's Purdy Lounge, saw an opportunity to give Brickell something it didn't have. "We wanted to do everything opposite of what was already in the neighborhood. And all that was in the neighborhood was Irish bars and Blue Martini — which, for me, is just a little cheesy." So Binkiewicz launched what he hoped would be the best cocktail menu in Miami. From there, he focused on the bar's live music. And soon, Blackbird was packing them in. Though, at first, Binkiewicz admits it was a lopsided crowd. "What we didn't like about the beginning is that it was maybe a little too
A three-minute walk north of Blackbird, sitting along the Miami River, is American Social. AmSo, a
"Brickell's a hot, happening area," Greenberg says. "We thought it would be a prime location to go to. And being on the water is phenomenal." And, at least from the outside, it looks like Greenberg's instincts were right. It didn't take long for American Social to find its place in Brickell, and nearly a year after it opened, it's one of the area's most popular bars.
But Greenberg says he sees no specific demographic when it comes to Brickell. "Our clientele is mixed…You come in during happy hour and you'll see a lot of people dressed up in suits and ties and professional work attire. You get into dinner and we have more casual people sitting outside and relaxing — anywhere from ages 25 to 65." Sunday brunch, Greenberg says, is filled with families — babies, even. On the weekends, there is a younger, more energetic crowd. But, to Greenberg, it's a little bit of everything. "The clientele — it's so hard to put a nail on it — because we really get a ton of different people."
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Binkiewicz is confident Brickell has moved on from the reign of the Irish bar. "[People] might have misconceptions, but [Brickell has] changed... The whole area's busier than it's ever been. If [the misconceptions are] left over, it's just left over from people who decided not to come back from a long time ago."
Is it possible the Brickell bro's days are numbered? Has a more eclectic crowd and more diverse options forced the bro to drive his (or her) BMW out of Brickell's congested streets in search of more comforting watering holes? Not entirely. Insanely high rent is sure to stifle any sort of art scene that tries to bloom in Brickell. And Brickell's role as the financial capital of Miami means the finance bro ain't going anywhere.
A bro can still slap a $100 bill onto the bar at Fado, order a round of car bombs, and dance wildly to "Don't Stop Believin.'" But places like Sidebar, Blackbird, El Tucán, and Better Days will continue to draw more diverse crowds. Wynwood's baby,
And as the bro