Finding commercial success through advertising can be a bitch.Dirty Vegas
knows this well. The British trio's popularity exploded after the track,"Days Go By,"
off their self-titled debut, was featured ina 2002 Mitsubishi commercial
. It reached number 14 on theBillboard
Hot 100 and number one on the Hot Dance Play charts. It even earned them a Grammy award for Best Dance Recording.
Following that quick success, Dirty Vegas released a sophomore effort, One, that wasn't well received by critics. They were derided for a lack of the slick grooves found on their debut and alienating fans. It seemed after that mistep, the trio would disappear into one-hit wonder obscurity.
But after seven years, the group has finally released a third album via Om Records that marks a returns to the kind of slick production that first made them famous. Electric Love features pop hooks, live instrumentation, and earnest vocals. And while you aren't going to find a redux of "Days Go By," that's not necessarily a bad thing. Tracks like "Changes" feature crunchy guitar riffs and climactic vocals, but it's the title track (and lead single) where the trio really shines. "Electric Love" has pulsating synths and plenty of bleeps and bloops to keep house heads happy while still appealing to Top 40 radio junkies.
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Dirty Vegas' return also brings them to Miami on Saturday, June 4, for Synesthesia. (The event was originally scheduled for Miami Music Week. But it was abruptly cancelled after one the acts, DJ-producer Michael Burian, couldn't make it due to illness.) The show, taking place at the Frank Gehry-designed New World Center, will pair Burian and Dirty Vegas with a live orchestra and visuals by Laurence Gartel and Psyberpixie for something organizers hope will stimulate your senses.
Synesthesia with Dirty Vegas and Michael Burian. Saturday, June 4. New World Center, 500 17th St., Miami Beach. Doors 8 p.m. and tickets $46 to $175 via synevent.com.