When Baltimore-based dream pop duo Beach House returns to the Fillmore Miami Beach on May 8 in support of its new album, Bloom, the record (set for a May 15 release on Sub Pop) will not have even gone on sale by that point. Moreover, singer-keyboardist Victoria Legrand and guitarist Alex Scally will have only publicly revealed two songs off the impeding release.
A couple of months ago, the record's lead track -- the luscious, dynamic "Myth" -- was posted as a free stream on their homepage. And then during Record Store Day on April 21, a second tease -- "Lazuli" -- emerged as a limited-edition seven-inch vinyl single, featuring the non-album B-side "Equal Mind," a breezy low-key affair. Limited to only 1200 physical copies at independent music shops in the U.S., it has already sold out at many stores.
Recently, Legrand spoke with Crossfade about "Myth," Bloom, the significance of the album, music on vinyl, and rituals.
Crossfade: "Myth" has received lots of online support. Why did you choose that song as the teaser for the rest of the album?
Victoria Legrand: We did. We have a lot of creative control, and I think you see that by me telling you that we build our own stuff. We have as much say about what songs people hear first, you know, than what "singles" should be. Even though I don't feel that we write singles. But singles are just a way to get people interested in an album. That's the way we see it. It's a song to get people interested in a record. It's not like the only song you have on your album, you know?
We thought "Myth," as a first song, it's not so much as a single as it is a first song [on the album]. It was a gateway. It was just a very beautiful gateway to the record. It is also the first song to the record itself. I think it was more about the feeling of it, you know? I think there's a wide range of feelings on the record per song, and I think that they don't all sound the same. I think people will keep discovering a song that they like that's different than "Myth," or our Record Store Day single, "Lazuli," and that's a whole other world within the album itself. So I think people will just continue to discover these universes within the record.
Since you mention it, I remember seeing the word "ALBUM" in all capital letters on Sub Pop's website.
Because it's important for people to realize that it's a fourth album. It's a fourth record. We're not just a band that's starting out. Teen Dream wasn't our first album. It was our third record. We're a song band; we're an album band. We believe in work, and we believe in creating complete works ... There's a lot of artists that feel similarly to us.
It means a lot to us. It's a craft. It's not something that we take lightly. We love it, and we love touring, and we have as much fun as possible. But we also really care about it. So I think with all the albums that we've ever made, I think we've taken great care to put ourselves fully into. They're parts of our lives.
Some people have photo albums or journals, or whatever a person makes throughout their life, that represents their experience on this earth, and for us it's these albums, and they're also not for us anymore. Once we're done with Bloom now it's in your hands. It's great that as of May 15th, it will have its official type of birthday, and it won't be ours anymore. It will be something that people can have in their hands, hopefully have some kind of experience to: put the vinyl on, listen to the album like you did in the old days. [Laughs]
I know. It's a big ritual at our house.
Yeah, rituals. That's really exciting, and so many people value that. I'm not saying that nobody knows that that's going on. It's just that we share that passion for things like that. It's the same thing with our live show. We want to build things that we know we made ourselves because I feel like that energy transfers to people. We're never going to be that type of band that's über, über professional to the point that it's like sterile. You know what I'm talking about?
Where you feel like they spent thousands and thousands of dollars on some crazy pyrotechnics.
Just to take out the soul from the music.
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Right. The soul, I think that's something we're very protective of in Beach House. Our soul: the very raw thing that was the original force behind making anything. It feels like each album we get a little bit bigger 'cause we definitely feel like it's been natural.
-- Hans Morgenstern
Beach House with Zomes. Tuesday, May 8. Fillmore Miami Beach, 1700 Washington Ave., Miami Beach. The show starts at 8:30 p.m. and tickets cost $20 plus fees via livenation.com. Call 305-673-7300 or visit fillmoremb.com.