Luxurious. Sexy. Intimate.
Welcome to Adoré, Miami Beach's newest upscale hotspot, opening this month.
Spearheaded and owned by Vegas nightlife mogul Cy Waits, this Collins Avenue club hopes to lure the VIPs and beautiful people with its lush design, smoky style, and relaxed atmosphere.
"It's very rich and warm, very different from clubs out here," Waits says of his latest venture. "I spent about a year here before I built the club, talking to people, and seeing what they liked and wanted. It's a very comforting club."
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With deep reds and glowing ambers, an LE3D globe (that's a high-tech disco ball with 360-degree imaging capabilities) floating above the dance floor, video displays, a candle-lit bar with engraved antique mirrors, and power outlets on the VIP booths to charge your iPhone, everything about Adoré is designed to "enhance your nightlife experience."
While music will play a huge role at the club (Waits didn't install a Funktion-One sound system for nothing), his goal is to "have the best product in town and be the best nightclub."
However, he explains, "I'm not just going to focus on the talent, but on the service and nightclub experience people will have when they come in. It's all part of the recipe for a very successful nightclub. The DJs are the icing on the cake."
The Adoré experience, Waits says, is also about being able to admire the aesthetics of the club, as well as the beautiful party people.
"I don't believe girls spend two hours to get ready and not be seen," he laughs. "Everyone will be able to see one another from across the room.
"Another reason I wanted it so bright is because we spent so much money on the details," about $10 million to be exact, the owner says.
"I'm not taking away from the clubs down here, but if you don't spend money on the club, you wanna hide it by keeping things dark and having moving lights.
"At Adoré, there's very warm lighting, kind of how we do it in Vegas, because we have the money to spend on the details. That's what makes it great and sets it apart from everything else."
Having that Vegas money, Waits points out, also allows for exclusivity.
"I think we can be more selective on who we're letting in. We want to cater to the right crowd, to people who want to have fun, not the guy who's gonna come in and ruin the experience by getting into a fight."
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While he could have chosen any other city in the world to open his new multimillion dollar club, there was something about the Magic City that captivated the California boy.
"The city has been great to us, and very accepting of the club. I've been coming to Miami for years. And to me, it's a little of New York, Vegas, Malibu all rolled up into one. It's amazing. Everyone loves to party. It's more of a lifestyle."
Adoré Nightclub. Opening December 2013. Located in the Boulan Hotel, 2000 Collins Ave., Miami Beach; 305-203-0303; clubadore.com.