"Pow-, Pow-, Power 96!" It's the radio tagline you heard a million times while stuck on I-95 during rush-hour traffic. It's the station so intricately linked with Miami culture that at the mere mention of "Power Love Hour," the memories come rushing back. Hell, it's the station that made DJ Laz a household name.
That's all gone now. On May 23, 2024, Audacy, the radio broadcaster that owns Power 96, decided it was time for a change. After playing "Creepin'" by Metro Boomin, the Weeknd, and 21 Savage, the station switched to a throwback format, abandoning the rhythmic Top 40 format that had been pushing through its airwaves for decades.
Power 96's format switch is unsurprising. While radio is still king with listeners over 35, Gen Z has pretty much all but abandoned it in favor of streaming.
Another obvious casualty of the young listeners' shift to streaming? Miami's lone remaining contemporary hit radio station, Y100. Last month, according to Nielsen, it ranked as the 18th most listen to radio station in the Miami-Fort Lauderdale market.
So, what rules the airwaves in South Florida these days? Plenty of adult contemporary, classic hits, and Latin music.
In December, Hot 105, which Cox Media Group operates, ranked as the most listened-to radio station in South Florida. With an urban adult contemporary format, it regularly plays acts like Brandy, LL Cool J, Beyoncé, and Trey Songz.
Univision Radio's Amor 107.5 is the most popular Spanish-language station, which again targets an older demographic.
Honestly, in the Nielsen rankings, you don't get anything close to contemporary music until the No. 11 spot, Kiss Country 99.9. Even then, the station peppers its playlist with plenty of old-school favorites.
A better example might be No. 13's 103.5 The Beat, which plays actual contemporary artists like GloRilla, Latto, SZA, and Kendrick Lamar.
One surprising highlight is WLRN, the local NPR affiliate, coming in at No. 4. Even though the license is owned by the Miami-Dade County School Board, which has shifted to the right ever since Gov. Ron DeSantis started meddling in local politics, WLRN's staff continues to produce well-researched and engaging programming for all South Floridians to enjoy.
In case you are wondering about the demographic breakdown of the Miami-Fort Lauderdale market, according to Neilsen, the market encompasses a population of 4,024,000, with 787,400 identifying as Black and 2,255,800 as Hispanic.
1. Hot 105
Owner: Cox Media Group
Format: Urban
2. Easy 93.1
Owner: Cox Media Group
Format: Adult contemporary
3. Amor 107.5
Owner: Univision Radio
Format: Spanish hits
4. WLRN
Owner: Miami-Dade County Board of Education
Format: Public radio
5. 101.5 Lite FM
Owner: Audacy
Format: Adult contemporary
6. Magic 93.9
Owner: iHeartMedia
Format: Hot adult contemporary
7. Hits 97.3
Owner: Cox Media Group
Format: Hot adult contemporary
8. 102.7 The Beach
Owner: Audacy
Format: Classic hits
9. Zeta 92.3
Owner: Spanish Broadcasting System
Format: Tropical
10. NewsRadio 610 WIOD
Owner: iHeartMedia
Format: News/talk radio
11. Kiss Country 99.9
Owner: Audacy
Format: Country
12. El Zol 106.7
Owner: Spanish Broadcasting System
Format: Tropical
13. 103.5 The Beat
Owner: iHeartMedia
Format: Hip-hop
14. Big 105.9
Owner: iHeartMedia
Format: Classic rock
15. Power 96
Owner: Audacy
Format: Classic hip-hop
16. Ritmo 95.7
Owner: Spanish Broadcasting System
Format: Spanish hits
17. Tú 94.9
Owner: iHeartRadio
Format: Spanish hits
18. Y100
Owner: iHeartRadio
Format: Contemporary hit radio
19. 99Jamz
Owner: Cox Media Group
Format: Hip-hop
20. 104.3 The Shark
Owner: Audacy
Format: Alternative
21. Mix 98.3
Owner: Univision Radio
Format: Spanish hits
22. Actualidad Radio
Owner: Actualidad 1040am Licensee
Format: Spanish
23. 97.9 WRMF
Owner: Hubbard Radio
Format: Hot adult contemporary
24. Radio Mambí 710 AM
Owner: Latino Media Network
Format: Spanish
25. AM 560 Sports
Owner: Audacy
Format: Sports