103.5 The Beat Fans Take Note: There's a New Underground Hip-Hop/R&B Station in Town

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

If you were as shocked as we were when 103.5 the Beat suddenly ceased broadcasting, you can now breathe a sigh of relief. Newly launched, Florida-based web broadcaster Da One Radio is now catering to fans of hip-hop and R&B who seek an alternative to what urban radio has become.

Da One is headed by Miami rap music veteran Sam "Smokey Dee" Hayes and popular Miami radio and club DJ Jonathan "Dj Primo" Padilla. Both have played key roles in Miami's commercial and underground rap scene, publishing their own music and artists since 1987.  

 "Most internet radio stations are really not that much different in programming from commercial radio. We focus on music that would do well on commercial radio but for whatever reason gets ignored," the station programmers said in a recent press release. "We also realize that since we have been deeply involved in Miami's music scene for so many years that we possess original music and contacts that most other radio stations simply won't have access to."   

The station's current format is a mix of top 100 urban hits, as well as music from up-and-coming artists. 

Their approach is more of a grass-roots, street-level effort to reach listeners directly utilizing the Internet and new mobile device technology. But the innovations don't end there -- Hayes and Padilla say they want to help new artists understand how better to break their music. "We recognize most up-and-coming artists don't understand the importance of and often have no idea how Sound-scan, BDS, Barcodes and other professional audience measurement tools work, and many of our music professionals don't take the time to teach them," they said.

Music industry executives will also be glad to know that Da One Radio also provides third-party airplay monitoring reports that allow them to know what songs are being listened to and how well they are being received by a real urban audience. By providing professional music, services, and audience data similar to what large corporate radio stations provide, the station hopes to expose the recording industry to new music that would otherwise remain unknown outside of Miami's independent rap music community.

To get the word out, they'll also be hosting weekly nights at a variety of clubs. Check the station's site for details, or follow it on Twitter at @DaOneRadio

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.