Executive chef Blair Wilson believes in simplicity. He knows how to make a straightforward brunch and prides himself on crafting plates that are approachable, relatable, and shamelessly delicious. That's where his famed breakfast sandwich ($17) comes in. It's the Social Club's bestselling plate, with about 400 orders from hungry diners each week. Wilson drew inspiration from a classic BLT but wanted to find a way to take it up a notch, which explains the spoonful of bacon jam spread across two thick pieces of challah bread. The jam is made each day from scratch and incorporates bacon, bourbon maple syrup, and coffee into a sweet and savory jelly. The sandwich itself is made with an over-easy egg, avocado, and heirloom tomatoes, with the jam smeared throughout, adding a sweet and smoky taste. Breakfast potatoes similar to tater tots are served alongside it even though Wilson's sandwich alone is enough to keep a diner full throughout the day.