UM buddies for life Paul Massard and Chris Nolte took their friendship to another level when the two partnered in a coffee company. While Nolte has the business acumen, Massard is the chief when it comes to producing coffee. The Colombian native travels the world sourcing beans for the fledgling coffee company. His travels take him to Colombia, Guatemala, Kenya, and Brazil, with the coffee expert sometimes buying out an entire farm's crop to make sure there's consistency in the bean. The beans are then roasted at Per'La's facility just south of Coral Gables, and Massard tastes each and every batch. Cupping each coffee, Massard takes in the liquid with a mighty slurp as if he were born part Hoover. Only after he's perfectly satisfied with a batch will it be bagged and sold to a demanding public. Per'La sells its small-batch, single-origin coffees online and at the weekly Coral Gables Farmers Market for $22 a pound, and the coffees are turning up on Miami restaurant menus more and more frequently.