With an ever-thickening catalogue of raw offerings from Leroy "Big L" Brown, Sex Sells, S.K.A.M., Sishi Rösch, and a bunch of other hard-core party boys, this 305 label is all about that deep and dirty booty-tronic sound. Run by filthy EDM genius Jesse Perez (AKA the musical mind behind "Dejen de Comer Tanta Pinga," "We Get Fucked Up," and "Interracial Booty Calls"), Mr. Nice Guy Records has a simple priority: ass-clapping! "Been grinding on all types of females since I was 5," Jesse once told New Times. "I used to get thrown out of United Way school dances for dry humping." But even if the track titles and related come-ons are raunchy as hell, Perez and his crew's stroke is smooth and sophisticated. "I just look for real talent, no phonies," Jesse says. "We push a very distinct sound from what everyone else is doing. Some call it hood house or gangsta house. I refer to it as ass-clapping music or bump 'n' grind." It's sticky. It's stanky. It's real. Or in the words of the boss: "No hype, no all-American smiles. Just talent and dick length."