How can anyone fill an 18,000-square-foot club night after night after night? Ask David Grutman, the man behind Miami Marketing Group (MMG). After cutting his teeth at Tantra and the Opium Group, Grutman started MMG and later launched the Fontainebleau's LIV in 2008, creating one of the most talked-about and hard-to-access nightclubs far from the pulsating heart of South Beach. But when you have the iconic Fontainebleau as your home, it's not exactly difficult to draw the well-heeled clientele needed to sustain such a massive space. To prove he wasn't a fluke, Grutman partnered with the Fontainebleau for its second nightlife space, Arkadia, and then launched Oro Nightclub at the Hard Rock Hotel in Punta Cana, Dominican Republic. But his biggest success to date might be Story (136 Collins Ave., Miami Beach), which is located in a troublesome spot that's seen many endeavors come and go. So far, at least, it seems to be a runaway success, borrowing cues from downtown Miami's nightlife (more relaxed door policy, riskier bookings, more dance-music-oriented) along with South Beach staples (bottle service, beautiful girls, and elegant décor). What's next for Grutman? Who knows. Whatever it is, put your money on a hit.