After Amnesia's "comeback" fizzled out, Miami Marketing Group took hold of the Bob Sinclar-fronted club and shut it down for a couple of months, promising a complete overhaul. MMG kept its word, reopening the spot as Story — a name that earned some early mockery that quickly disappeared once the bookings began pouring in. Everyone from Avicii to Luciano to Seth Troxler have gotten behind the decks. The caliber of DJs has been spectacular and risky. Story seems to book a mega-wattage DJ one night and bring in an underground maestro the next. Though there's plenty of SoBe bottle service to be had, it's the risky "downtown attitude" and corresponding musical approach that have set Story apart. Trust us, this is a D-A-N-C-E club if there ever was one. Skip the couch real estate and the pricey bottles and get your ass into the pit directly in front of the DJ booth.