Founded in 2008 by local boy Andy Blazquez and Icelandic filmmaker Ingi Larusson, Life.is
attempts to capture everything that makes Miami cool without selling out or looking to the old and tired Magic City tastemakers. Instead, with the help of local hipsterati member Barbie Bertisch, the duo captures the city's essence through decidedly apt text, video, and photography. "We are trying to boost Miami's local talent, whether it be art, music, fashion, or film through the site," Bertisch explains. Life.is
has already profiled the likes of Danny Daze, Pirate Stereo, Alexis Mincolla, and Panic Bomber. Expect even bigger things this year — Bertisch vows the site will continue to showcase the city's talent using an array of media that makes Life.is
much more than your average amateur blog.