Best Pop Act
Tama Gucci
Miami artist Tama Gucci recently moved to New York after signing with B4, Remote Control Records’ incubator imprint, but the singer still exemplifies the moreish sonic agility and hard-hitting sounds of Miami’s DIY club scene. Beyond his viral remix of Blueface’s “Thotiana,” Gucci has carved out a unique place for himself in the music world, weaving teen-pop motifs, R&B melodies, and trance beats into tracks meant to be blasted in clubs and bedrooms alike. This year, the artist followed the single “I Let You” (ft. X-Coast) with “Crazy About Me,” the latter accompanied by a stripped-down yet magnetic video directed by Michael Morales and Rodrigo Alvarez. Fusing hard-hitting electronic beats with aqueous, emotive vocals, Gucci proves that smart production and dynamic song-crafting can still create some serious waves in the world of pop music.