Best Flack
Jessica Wade Pfeffer
Journalists’ inboxes are filled with generic news releases from faceless PR reps who couldn’t give a damn about the city or what they’re shilling. That isn’t Jessica Wade Pfeffer. She doesn’t rely on no-name emails BCC’ed to everyone in town. Pfeffer does the unthinkable: She reads reporters’ stories and sends them descriptions of events they might actually be interested in covering. Her personal touch is a bit surprising in the era of carbon-copied emails, and that’s likely why Pfeffer has been so successful, earning high-profile clients such as the Miami Dade College Miami International Film Festival, New World Symphony, and the Miami Dance Festival. Pfeffer is smart and enthusiastic about her clients — and it shows in her work.