On Thursday morning, the brand announced the Messi x Stanley 1913 collaboration in honor of the Inter Miami star, a "longtime Stanley 1913 aficionado" who has used the brand's South American Mate System for decades, according to a press release.
The co-branded partnership aims to celebrate the global love for the traditional South American herbal drink yerba mate, as well as for Messi to serve as an ambassador for the popular line of insulated cups.
"The Messi x Stanley 1913 partnership is a lifetime in the making," Matt Navarro, global president of Stanley 1913, says in the press release. "Stanley 1913 has been a part of Leo's family and life since he was a kid growing up in Argentina. We are excited and proud to introduce iconic and innovative products that are built for performance and with functional design across our Originals and hydration categories that reflect Messi's connection to his culture and sport."
According to the press release, Messi was "deeply involved" in the Stanley 1913 collection design process.
One of his mantras, "Start early, stay late," is etched in all caps on several products in the collection.
"I am honored to team with Stanley 1913 to innovate and design the co-branded Messi x Stanley 1913 collection," Messi says in the release. "My connection to the brand is truly authentic. I have a Stanley by my side all day long for my mate, being the ultimate drinkware partner."
The new products from the partnership include:
- The Quencher ProTour Flip Straw Tumbler (40 ounce) ($55)
- High Precision Flow Mate System (1.3 quart) ($60)
- Classic Mate Mug (8 ounce) ($30)
- Mate Bombilla ($12)
