"ALL LIFE IS REAL." It's the slogan for Bleeding Palm's film Adventures of Chris Bosh in the Multiverse, which was scheduled to screen during the lead-up to Borscht 8 next month.
But it looks like Bosh himself has his own motto: "My life is off limits." Borscht Film Festival posted a cease-and-desist letter on Facebook last night, apparently sent from Bosh's lawyers warning that the film, and the "Bosh Film Festival" event in which it's scheduled to screen, constitutes "an infringement of [Bosh's] publicity rights, privacy rights, and common law trademark rights."
Citing websites like Borscht Corp's own and the Arsht Center site, as well as a blog post about Adventures at Huffington Post (but not our own story about the film -- what, doesn't Bosh read New Times?), the letter claims that because Bleeding Palm and Borscht have "not been granted any right whatsoever to use the Identity of Mr. Bosh," benefiting commercially from his name or image is illegal.
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It also asks for a "full accounting" of money raised by the festival from ticket sales so far: "Upon our receipt of such accounting, we will ascertain the appropriate amount owed by you to Mr. Bosh for your unauthorized use of Mr. Bosh's identity."
The people at Borscht don't seem too concerned, though, tweeting the following "enhanced" image of the letter itself at Bosh himself and asking, "Y U MAD BRO?"