Alessandra Gold Brings StyleWeek to Miami

As much as you might like to deny it, you've probably caught at least one of these shows while flipping channels: Project Runway, Fashion Star, Launch My Line, Remodeled, Running in Heels, 24-Hour Catwalk, America's Next Top Model. Fashion is unavoidable in the media, and Miami is taking notice.

StyleWeek Resort, a company that helps launch the careers of emerging fashion designers, is supported by the Council of Fashion Designers of America (CFDA). Native Miami designer (and Fashion Institute of Technology graduate) Alessandra Gold is at the helm, bringing all of the frills of fashion to the Magic City, and today's inaugural event is open to the public, so you can see it all for yourself.

But what is StyleWeek, exactly? It was created in 2009 with the sole purpose of connecting buyers with talented designers. The only CFDA-supported fashion week of its kind is solely focused on the business of fashion. So you probably won't see D-list celebrities trying to get in. You won't see has-beens trying to make a name for themselves all over again with nip slips or wardrobe malfunctions in front of the paparazzi. This is about the talent, and a real celebration of style and culture with formal fashion shows and community-wide events.

Resortwear and Miami seem to be a natural fit, but will we be able to welcome this company with open arms? Miami's known as a beachy party city, we can't deny that. But StyleWeek is completely okay with that.

"I am extremely excited to expand to Miami and our first step at making StyleWeek a national event," says President and Founder of StyleWeek, LLC, Rosanna Ortiz Sinel on the expansion to Miami. "As a city with a distinct fashion personality and unparalleled nightlife, StyleWeek is sure to find a perfect home for its resort season."

Sponsors of StyleWeek Resort Miami include big-wigs like Swarovski, Showroom 305, Jeffrey Lubin Productions, Presidente Beer, Nuvo, Alessandra Gold, Alex & Ani, Brilliance New York, Sergio Zelcer, Rokbar as the official bar sponsor, and The Temple House.

Fashion shows from designers like Project Runway alum Jonathan Joseph Peters and Janeane Marie are for for media, buyers, and select VIPs only throughout the week. But non-industry fashion freaks can still get in on the action. Tonight's launch party, featuring previews of the designs you'll see on the runway and meet-and-greets with the designers, is open to the public. And if you dig emerging designers and sporting looks that you won't find in mass retailers, all nine designers will be selling their pieces at Saturday's shopping event, which is also open to the public -- and even comes with a 20 percent discount, courtesy of StyleWeek. Who says fashion can't be for everyone?

StyleWeek Resort Miami launch party, July 10, from 5:30 p.m., at the Alessandra Gold Concept Store, 3326 N Miami Avenue. StyleWeek Resort Shopping event, Saturday, July 14 at 1 p.m., same location. Visit styleweekresort.com.

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