Selena Gomez’s Rare Beauty Is Hosting a Pop-Up In Miami This Week

Selena Gomez’s Rare Beauty cosmetics brand is hosting a pop-up in Miami’s Design District this weekend. Running Friday, March 28, through Sunday, March 30, the event will mark the release of the company’s new Soft Pinch Matte Bouncy Blush, which launches globally Thursday, March 27.

The event is open to the public, but shopping will take place exclusively via the Sephora app (the brand is sold at Sephora stores). Attendees who buy Rare Beauty products on the app can show their purchases at the pop-up to receive freebies depending on how much they spend.

Customers who spend $30 will receive a complimentary deluxe sample of the brand’s Perfect Strokes Volumizing Mascara, those who spend $50 will get a complimentary Rare Beauty Puffy Traveler Tote, and those who spend $100 will receive a limited-edition pop-up-only merch item.

Rare Beauty launched in 2020, the namesake of Gomez’s studio album released earlier that year. Last year, the company was valued at $2 billion, and it was named Time‘s most influential company of 2024. According to Bloomberg, the company is also largely credited with making the singer and actor a billionaire.

Rare Beauty Pop-Up. 11 a.m. to 7 p.m., Friday, March 28, Saturday, March 29, and Sunday, March 30, at 70 NE 40th St., Miami; rarebeauty.com.