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The countdown is on for Miami Freedom Park’s debut next month. The development containing Inter Miami’s new stadium is set to open on Saturday, April 4, when the home team takes on Austin FC. As of today, in a sign that we’re inching ever closer to opening day, that stadium has a name.
Inter Miami announced Wednesday morning that Brazilian digital financial services platform Nu bought the venue’s naming rights, making Nu Stadium the new home of the local soccer team.
According to the entities’ joint statement, Nu serves 131 million customers across Brazil, Mexico, and Colombia, making it the largest fintech bank in Latin America. “The agreement comes…as Nu accelerates its international expansion into the United States,” Inter Miami added.
Though details are scant so far, the announcement goes on to suggest Nu customers will unlock exclusive perks at the stadium. “Nu and Inter Miami CF will create immersive experiences for fans and customers through curated programming and exclusive access,” the statement reads.
Nu’s partnership with Inter Miami is a boon for the Latin-American company’s U.S. visibility and expansion — its logo will even appear on Inter Miami’s jerseys beginning in August. The brand will also host two spaces within the stadium: Nu Club, a 770-capacity lounge “featuring a glass-tunnel view of players as they walk from the locker rooms to the pitch,” and Nu Plaza, a public gathering space with a large screen and seating areas.
The new amenities are just the latest in a string of openings already announced at Miami Freedom Park, with others set to continue construction even after Nu Stadium debuts next month. In December, Inter Miami announced eco-adventure park Toroverde — which already has locations in Puerto Rico, the United Arab Emirates, and Spain — would open on the grounds alongside the first wave of retailers at the development.
Tiger Woods-backed golf entertainment venue PopStroke and live-entertainment platform Fever will also open onsite next month. All told, more than 1 million square feet of retail, dining, entertainment, and office space is expected in Miami Freedom Park once the project is completed, including three hotels and a 58-acre public park. These will all surround Nu Stadium, which has a capacity of 25,000.
