A Look Inside Primark’s First-Ever Miami Store

If your last weekend before Christmas involves a search for last-minute gifts and high-stakes battles for parking, you’re likely headed to one of Miami’s biggest shopping destinations: Dolphin Mall. And this year, there’s a new reason to brave the holiday shopping madness: Primark is now open at the mall, marking the brand’s first-ever Miami location and its second in South Florida.

Primark, which opened at Sawgrass Mills in 2020, expanded its regional footprint into Miami on Tuesday, December 16. The European brand is a fast-fashion retailer in the vein of H&M, Zara, and the defunct Forever 21, selling a mix of everyday basics, home goods, and tempting impulse items.

With “women’s denim beginning at $12, men’s basic tees at $5, and children’s sweatshirts at $8, families can completely refresh their wardrobes at Primark for under $50,” the brand states in a release announcing the new store opening. The brand has also announced it will sell licensed collections from Disney and Netflix during the holidays, including merch from the latest and final season of Stranger Things.

The new Dolphin Mall store spans a massive 33,700-square-foot space near Entry 4, occupying the former Forever 21 space within the complex. For the new location, the store invites shoppers to celebrate its grand opening with a local DJ, giveaways, and local treats for the first shoppers. The celebration began on opening day this week, with festivities continuing throughout the hectic shopping weekend that precedes Christmas.

“We’ve seen the demand and excitement from Florida families, with hundreds of people lined up waiting for each of our stores,” said Kevin Tulip, President of Primark US, in a statement about the opening. “So we are thrilled to bring Primark’s exceptional style at affordable prices to one of America’s most vibrant shopping centers, Dolphin Mall.”

The opening marks the next phase of Primark’s expansion throughout Florida. A location is already open in Orlando’s Florida Mall, and the brand has announced new stores at Brandon Exchange in Brandon and Vineland Premium Outlets in Orlando will follow the Dolphin Mall opening. The Central Florida stores are set to open in 2026.