The Tank Brewing Company Gets a Bold New Look

The following is sponsored content by The Tank Brewing Company.

An unfiltered brewing process is more than just beer terminology at The Tank Brewing Company. It’s a philosophy that The Tank’s crew is applying across the board as the brewery embarks on a reboot that pays homage to the Miami daily grind.

“For us, being unfiltered is who we are as a city,” Tank CEO Luis Brignoni explains. “Miami isn’t about perfection or polish. It’s about the cafecitos in 90-degree weather. The banged-up old truck next to a brand-new Tesla at a red light. The uncles yelling over dominoes. That’s our Miami.”

The real Miami is hardworking, family-oriented people who enjoy cracking open a brewski when they get home, adds Stefano Medina, the brewery’s marketing manager. “There’s this misconception that Miami is just influencers and luxury cars. But that’s not the real Miami,” Medina says. “We wanted our brand to speak for those people — our people.”

And so the concept of “Unfilter Miami” was born, in both design and storytelling.

A Simple Look That Is So Miami

The new can design strips everything back to what matters most: the beer, the name, and the color. Clean lines. Timeless typography. Vivid hues that echo the murals and sunsets of South Florida. Each can now looks like it belongs to the same family, creating cohesion across The Tank’s core lineup of La Playita, Freedom Tower, and Shark Valley (formerly El Farito).

“We wanted it to feel like Miami,” Brignoni says. “Vibrant, honest, and hardworking. It’s not about being fancy; it’s about reflecting the people that drink it.”

La Playita, the brewery’s flagship pilsner, now comes dressed in a cool powder-blue can that manages to be both refreshing and iconic. Freedom Tower, The Tank’s signature American amber ale, is wrapped in a warm gold and cream palette that pays tribute to Miami’s storied skyline and history. And Shark Valley, the brewery’s hop-forward IPA, sports a deep sea-glass green that hints at Everglades mystique and adventure.

The rebrand also takes inspiration from The Tank’s surroundings. The taproom sits in a gritty, industrial pocket of Doral amid warehouses, auto shops, delivery trucks, and the hum of everyday Miami life. It’s not the oceanfront views most people picture when they think of the city, but it’s exactly where The Tank feels most at home.

“This neighborhood represents the hardworking backbone of Miami,” Brignoni says. “We wanted to pay homage to that — to the working class, the tradesmen, the folks keeping this city moving.”

The Tank’s Legacy Evolves

Long before the first pint poured from its taps, The Tank was conceived by the brewery’s founder and owner, Carlos Padron, a cigar aficionado whose business roots run deep in the Cuban cigar world. Padron teamed up with master brewer Matthew Weintraub to imagine something new — a brewery that didn’t just make beer, but celebrated craft culture side by side with cigar craftsmanship.

That dream took shape in 2014, and by 2016, the first Tank beers hit the market. A year later, in 2017, The Tank opened its tasting room — a mashup of stainless-steel brewing tanks, the scent of barrel-aged stouts, the flicker of cigar smoke, and a playlist that sounded like Calle Ocho meets classic rock.

When Brignoni stepped in as CEO a year and a half ago, he already had a keen sense of what made The Tank tick. When he was running a competing local craft brewery, until 2018, Brignoni appreciated The Tank’s steadiness.

“Two things I’ve always admired about The Tank are how real and humble it is,” Brignoni says. “And then the quality — man, even when I was a competitor, I admired how clean and consistent their beer was.”

For Brignoni, rebranding The Tank was never about reinvention, but about reflection: “We looked back at the last eight years — what we did great, what we didn’t, and, most important, how we saw ourselves versus how our customers saw us.”

The Customer Is Always Right

One of the most eye-opening moments in the rebranding process came after really listening to what customers had to say. “We put out a survey in the taproom and ran another one internally with our team,” Medina recalls. “And the coolest part was seeing that our community had more faith and excitement about our future than even we did. That was humbling.”

Responses confirmed that it was time to evolve in order to match the enthusiasm of The Tank’s loyal patrons, he adds. It was then that the team realized just how intertwined the brewery was with the Miami community. The Tank wasn’t just brewing beer; it was anchoring moments, friendships, fundraisers, and Friday nights.

“We’ve done events for cancer awareness, live music every weekend, fundraisers, everything,” Brignoni says. “We want people to walk in and feel like this is their spot, their hub — not just a brewery.”

The Future on Tank’s Tap

Despite the craft beer shakeup of late — with breweries across the country closing and beer-industry headlines painting a grim picture — The Tank is thriving. “We’re up,” Brignoni says. “Our distributor numbers are up 22 percent. Our core brands are up almost 40 percent. People keep saying craft beer is dying, but not here. We’re doubling down.”

Looking ahead, The Tank’s focus is on growth within South Florida and deepening its community roots, according to Brignoni and Medina.

“We don’t believe beer has to be complicated,” Medina concludes. “Good beer just needs to be true to the people who drink it and to the city it was made in. No gimmicks. No filters.”