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Tomorrow a Nintendo character will roam the streets of Miami, daring you to catch him. Sadly, it won’t be a Pokémon monster. But coming across a puzzle-loving British professor will still be fun, right?
In order to promote its latest DS puzzle game, Professor Layton and the Diabolical Box (which seems to be getting rave reviews), Nintendo will send out a Layton look-alike somewhere in Miami from 11 a.m. to 1 p.m. Beginning at 10 a.m., there will be clues online hinting at his location.
He’ll challenge people to puzzle games, and anyone who solves the scheme gets a chance to win a copy of the game.
We’re still kind of bummed it’s not a bulbasaur (and they do exist, OK), but at least someone is doing a bit of creative marketing here that doesn’t involve topless protests. And finding a British intellectual in this town should be pretty easy — he’ll stick out like a sore thumb.