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Bacon.
Our obsession with this meat candy made from the flesh of pigs never wanes. In fact, it seems the more bacon we have, the more we want.
Take for example baconlube. The brainchild of J&D’s Foods, the lube, which ironically is vegan and sells for $11.99, created a media frenzy when it was launched about a year ago.
Now, J&D is launching bacon condoms and bacon sunscreen.
We spoke with Justin Esch, the “J” in J&D (the “D” stands for partner Dave Lefkow) about the new products.
Esch told us that while about 95 percent of J&D’s sales comes from more mainstream food items such as bacon salt and Bacon Pop popcorn,
the novelty products are the most enjoyable to make — and market. “They
break up the mundane. It’s all about having fun and being true to who we
are.”
The bacon condoms
($9.99) come in a package that looks like a slice of bacon, and they’re
treated with bacon lube. By the way, they are completely legit. “The FDA
is involved, and there’s a lot of testing that goes on,” he says. “We could have
made novelty condoms, but really, what fun is that?” The condoms will
likely be available for shipment around the end of June or the beginning
of July.
Then there’s bacon sunscreen.
The SPF 30 sunblock sells for $9.99 and will ship sometime in June.
Esch said he’s expecting this to be popular because “who the
f**k wants to smell like a coconut on the beach?” We couldn’t agree
more.
That leaves us with Scope bacon mouthwash
(for breath that sizzles). With its own website and commercial, it
looks like a real product launch by household giant Proctor &
Gamble. But when we called the consumer helpline, we were told the bacon
mouthwash is launching April 1 — April Fool’s Day!
So, in conclusion: Bacon condoms and sunscreen — very real! Bacon mouthwash — not so much.
Follow Laine Doss on Twitter @LaineDoss and Facebook.
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