Code red! Trip the alarm! Now dance!
We here at Crossfade have just received a superurgent email with a subject line that shouts, "Ultra Music Festival 90% Sold Out! Last Chance To Purchase Tickets!"
Now, for all of us who've been victimized by corporate marketing scare tactics in the past, Ultra's panicky urging to buy, buy, buy ("Act now before it's too late... Tickets will sell out soon!") might seem like a shameless sales pitch.
But most likely, Ultra's hyperactive hype men are telling the truth.
Sure, Ultra 2011 didn't sell out until February 18, a mere 34 days before the fest. But would it really be such a huge surprise if this year's ticket sales were a month ahead of schedule?
Just consider the fact that 2012's "Early Bird," "Pre-Sale," and "Advance VIP" tix are already gone.
And after Ultra's recent announcement of its Phase One lineup (Avicii, Tiësto, David Guetta, Kraftwerk, New Order, Skrillex, etc.), it only makes sense that the festival's sales would spike as international electronic tuneage junkies go insane, start uhntz-uhntz-ing uncontrollably, and max out their credit cards on tickets, hotel rooms, and jumbo packs of industrial-grade glowsticks.
Plus... Look at Ultra's official "GA Ticket Meter." It clearly reads "90% SOLD OUT!" And science (unlike your average hyperactive hype man) does not lie.
Ultra Music Festival 2012. Friday, March 23, to Sunday, March 25, 2012. Bayfront Park, 301 Biscayne Blvd., Miami. Tickets cost $299.95 plus fees for general admission or $599.95 plus fees for VIP. Visit ultramusicfestival.com.