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Avicii Opening Pop-Up Store, Selling Flip Flops and Condoms During WMC and MMW 2014

Avicii Opening Pop-Up Store, Selling Flip Flops and Condoms During WMC and MMW 2014
Photo by Alex Wessely

It's been days since you've slept. The next party starts in less than an hour. And you're desperate for a clean t-shirt, fresh flip flops, and some unused condoms.

Obviously, though, South Beach clubs require their party people to display at least a modicum of style. So it'd be highly inadvisable to just sprint over to the pharmacy for a cheap tee, a pair of foamy footwear, and a variety pack of flavored rubbers.

The solution: Avicii One Stop Shop, a pop-up store selling all kinds of ridiculous Avicii-branded stuff throughout Winter Music Conference and Miami Music Week 2014.

See also: Avicii Hotel 2014: A 10-Photo Sneak Peek

Avicii Opening Pop-Up Store, Selling Flip Flops and Condoms During WMC and MMW 2014
Courtesy of At Night Management

Of course, Avicii is no newbie when it comes to silly self-promo.

Every year since 2011, the Swedish EDM star has hired a fleet of Freebee electric vehicles to shuttle fans around South Beach and over to Ultra during WMC and MMW.

He also continues to serve frozen desserts to the sexy people of SoBe from the Avicii ice cream truck. And then there's the ultra-exclusive, luxurious, $800-a-night Avicii Hotel.

So yeah, why not an Avicii One Stop Shop? As the Swede's manager Ash Pournouri tells Billboard in an exclusive interview: "We don't take ourselves too seriously."

Another weird detail: The pop-up will be opening at 201 Lincoln Road, which happens to be the South Beach location of sun 'n' fun retailer Wings Beachwear.

So maybe Avicii's store will provide a fairly typical SoBe souvenir shopping experience. After all, as Billboard also notes, the inventory is set to include hoodies, tank tops, tote bags, stickers, snapbacks, temporary tattoos, flying discs, iPhone cases, sunglasses, t-shirts, flip flops, and all kinds of other branded collectibles and knickknacks.

But the real question: Will the condoms have Avicii's face on 'em?

Follow Crossfade on Facebook and Twitter @Crossfade_SFL.


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