My Ceviche Team to Open Laffa Mediterranean Kitchen

Artist's rendering of Laffa, soon to open in Brickell.
Artist's rendering of Laffa, soon to open in Brickell.
Courtesy of Laffa

After much success with My Ceviche, the culinary team of Roger Duarte and Sam Gorenstein plans to open Laffa Mediterranean Kitchen.

The fast-casual restaurant will be located in Brickell at 1250 S. Miami Ave. and will feature 1,200 square feet of space. It will seat 40 people indoors and out and will be decorated in shades of blue and gray, with a stone wood-burning oven as the focal point.

See also: My Ceviche Coming to Midtown Miami

The restaurant, named after Mediterranean laffa bread, a staple in many countries, will offer meals in the $8 to $12 range.

The menu will feature a build-your-own concept where customers will choose from a range of all-natural ingredients and proteins. A selection of house-made sauces, ranging in intensity from mild to hot, will be offered.

The rest of the menu hasn't been finalized, but chef/partner Sam Gorenstein says to "expect favorites like nutty tahini, tart sumac, and floral, herby za'atar." To keep patrons eating healthy, a nutrition calculator will be available on the restaurant's website so customers can build their meals to fit their lifestyles.

Gorenstein explains that Laffa will allow him to explore some of his roots. "My great-grandparents were born in Syria. It was easy for me to put together this menu because I grew up eating like this."

Partner Duarte says they chose Brickell as the site of the new eatery because they've "been part of the neighborhood for the last couple of years because of My Ceviche and know that this area could use another healthy concept."

Laffa Mediterranean Kitchen is expected to open April 2015 and will offer eat-in, delivery, and catering services.

Follow Laine Doss on Twitter @LaineDoss and Facebook.

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