For most food and drink happenings in Miami, Eventbrite is usually the go-to website. But sifting through the thousands of events hosted on the website can be a hassle. Danny Pizarro, brother of the Salty Donut's Amanda Pizarro, has a solution: a website dedicated to foodies. It's called Mixstir.
"People are forced to check tons of social media platforms to find interesting food and drink events in their area," Mixstir creator Danny Pizarro says. "Not everyone has time to do that, though."
Pizarro sought to create a space where food and drink aficionados could easily find events tailored to their interests, such as craft cocktails, desserts, beer, or Cuban eats.
"It's about making a solution that attendees and hosts love," he says. "Right now, both lack technology solutions that can further mobilize and monetize attendees. It's hard for people to find out about these events, making it difficult to stay informed."
Mixstir, he says, makes it easy. The platform handpicks events for each user based on selected preferences and previous RSVPs. The website features event details and the ability to book a spot using a desired payment method or reserve one if the event is free. It also allows users to check in to an event using a mobile device, avoiding the need for paper tickets. There's a feature that sends a user notifications about upcoming events too, giving each Mixstir member first dibs on local events.
"Other platforms can get so diluted," he says. "I want to build a community strictly for food and drink eventgoers, solving the problem of searching through multiple pages."
According to Pizarro, there is no cost to event hosts or users. The platform will always focus on food and drink events, without any deviation, he adds. And in the future, the website will give users the ability to share their event experiences too.
Previously, Mixstir hosted the Salty Donut's National Doughnut Day party, which took place June 2. Currently, it features events from Drinkhouse Fire & Ice, the Workshop, and Shooters Waterfront.
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Pizarro, who previously worked for a technology company in Latin America, began working on Mixstir in 2014. What began as an evening side gig, he says, slowly turned into a full-time business. "I've always been in tune with technology," he says, "and creating innovative solutions to solve problems.
"My most important thing is the customer," he adds. "It's about creating an individualized community for them."
For more information, visit mixstir.com.