Is Florida's New Business-Friendly Logo Sexist?
Last week, Gov. Rick Scott unveiled a new PR campaign intended to help draw businesses to Florida, and because Scott cannot do one single thing without generating controversy, critics are attacking the logo used in the PR push as sexist.
So Enterprise Florida's new logo replaces the i in Florida with an orange necktie.
"How you completely dismiss that entire segment of your business community and use a visual that is so associated with men -- this is something out of the Mad Men era," Beth Leytham, owner of the public relations firm Leytham Group, tells Tampa Bay Times columnist Sue Carlton .
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