Rarely does a social media addiction pay off in a big way. We tweet our favorite celebs and hope for a reply, "like" products and cross our fingers for some freebies, and mention every move we make via Foursquare, hoping that special someone will "follow" us there. But we hardly ever get free booze from our constant internet usage... 'til now.
We all remember drinking Smirnoff Ices when we were younger. Those girl-friendly white beverages always packed a mean punch, and now they're teaming up with Univision Radio to launch a summer concert series that you can only go to if you're in the know with social media.
On August 6, they'll kick off the party seaside at Nikki Beach with Grammy nominated Puerto Rican reggaeton duo Rakim & Ken-Y. We're guessing free flowing Smirnoff Ices will be in the mix, but there's always a catch: You can only get in by winning tickets. Now here's where we test your real
social media prowess: You can only get these free passes by using
Foursquare, Facebook, Twitter, and YouTube regularly.
Resident "TJ" Manu Gabaldon -- that's Twitter Jockey, in layman's terms
-- will be on hand at the party, live-tweeting the event, live-streaming audience
tweets, twit-pics, and fan shots on the big screen. We're not really
sure if that "J" in TJ means she'll be DJing, too, but we'd really like to see her
make a best-of mix tape with drunk show goers' tweets.
Rakim & Ken-Y fans can win free tickets by
participating in trivia pop quizzes on Twitter, use Foursquare
check-ins to mention Smirnoff Ice, or -- if you're feeling particularly
bold -- broadcast your inner "reggaetonero" on Smirnoff Ice's YouTube
Channel or Facebook Fan Page. There is an added bonus to making a fool
of yourself via video, though: You'll be granted VIP entry and passes
to an exclusive concert after party.
But none of this will be
easy. Even after winning said passes via your social media expertise, you'll have to
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embark on a social media scavenger hunt to officially redeem your
passes at an undisclosed location in South Beach. We're not really sure
why there's so much hoop jumping for a social media party, but we have
to admit, it does make us want to try just a little bit more.