MORE

Avicii Hotel 2014: A 10-Photo Sneak Peek

Avicii Hotel 2014: A 10-Photo Sneak Peek
Photo by Marta Xochilt Perez

Welcome to the Avicii Hotel!

Of course, it seems as though the Swede himself is no longer enjoying accommodations at his own ultra-exclusive, luxurious lodging establishment. (He apparently checked out after canceling his show and rushing to the hospital last night.)

But yesterday, before all that drama, we here at Crossfade got a special tour of the Avicii-fied SLS South Beach Hotel. And since almost no one can afford the $800-per-night reservations, we brought back a nice 10-photo sneak peek.

See also: Avicii Rushed to Hospital in Miami

Avicii Hotel 2014: A 10-Photo Sneak Peek
Photo by Marta Xochilt Perez

From the street, this year's Avicii Hotel takes a slightly subtler approach with its takeover.

In 2013, the Marlin Hotel flew an Avicii flag from its highest spire while a huge Avicii banner covered the facade.

Out front of the SLS, though, there is only a flashy metallic "Avicii SLS" sign at the curb (convenient for fan photo ops), an Avicii-branded valet station, and an Avicii runway carpet leading ravers and regular guests to the lobby.

Avicii Hotel 2014: A 10-Photo Sneak Peek
Photo by Marta Xochilt Perez

The SLS was originally designed by French hotshot Phillippe Starck. And being a whimsical dude, he decided to hang vintage camp photos behind the luxury hotel's check-in desk.

For the Avicii redesign, some of these classic snapshots were replaced with black-and-white pics of the famous Swede. He really is a dead ringer for a 14-year-old kid rowing a canoe.

Avicii Hotel 2014: A 10-Photo Sneak Peek
Photo by Marta Xochilt Perez

Walk toward the elevator and Avicii's hanging out there too.

On a flatscreen TV in a fancy frame, his face appears amid darkness, ringed in smoke, sexy and stuff.

Once the ascenseur (as Starck might say), a bell rings ... And yes, it's another Avicii!

Avicii Hotel 2014: A 10-Photo Sneak Peek
Photo by Marta Xochilt Perez

The SLS' elevator doors open and the compartment looks full. But that's just because all three walls are showing Phillippe Starck-designed portraits of ideal urbane hotel guests. And naturally, Avicii has been seamlessly (though temporarily) inserted into the mix.

Another fun place to spot the Swede ... An Avicii silhouette is pasted to a window looking out from the media green room and onto the lobby.

But the funnest sighting of all ... A faceless version of the DJ stuck to the mirrors above each urinal in the downstairs men's room. You know, so you can be Avicii while you pee.

Avicii Hotel 2014: A 10-Photo Sneak Peek
Photo by Marta Xochilt Perez

See also: Avicii Opening Pop-Up Store, Selling Flip Flops and Condoms During WMC and MMW 2014

 

Avicii Hotel 2014: A 10-Photo Sneak Peek
Photo by Marta Xochilt Perez

Up in the Avicii Hotel's swank rooms, it's all white and flooded with natural light. The bed is otherworldly and plush. The wallpaper evokes King Louis' special salon for les filles-du-joi.

Of course, there is also an Avicii swag bag, just tantalizingly perched atop the breakfast-in-bed table.

Avicii Hotel 2014: A 10-Photo Sneak Peek
Photo by Marta Xochilt Perez

Oh, and conveniently, the hotel key (and its little cardboard sleeve) is also Avicii themed.

That way, in the event that a guest becomes so faded that he or she loses the ability to speak, pull up directions on their iPhone, or even remember the name of the luxury lodging establishment at which they are supposed to be staying ...

He or she can just flash the Avicii card and any relatively sober, aware party person should be able to send you stumbling in the direction of the "Avicii Hotel, bro."

Avicii Hotel 2014: A 10-Photo Sneak Peek
Photo by Marta Xochilt Perez

But what's in the swag bag?

Some Avicii flip-flops to let those toes breathe during the party. An Avicii hat (which, duh, should only be worn backward) to keep those gorgeous blond locks out of the face. Sunglasses for the eyes. And headphones for the ears.

Plus, an Avicii rubber ducky for going uhntz-uhntz in the tub.

Avicii Hotel 2014: A 10-Photo Sneak Peek
Photo by Marta Xochilt Perez

Finally, in the bathroom, there is a cache of Avicii toiletries.

Soap, body wash, condition, and shampoo ... So you can smell just like the Swede, from head to toe to button-pushing finger.

No condoms, though. Those limited-edition Avicii-branded prophylactics are only available at the Avicii One Stop Shop.

Avicii Hotel 2014: A 10-Photo Sneak Peek
Photo by Marta Xochilt Perez
Crossfade's Top Blogs

-Six Reasons to Never Have Sex With a DJ

-Five Signs You Might Be a Shitty DJ

-Ten Worst Raver Cliches

Follow Crossfade on Facebook and Twitter @Crossfade_SFL.

Use Current Location

Related Location

miles
SLS Hotel South Beach

1701 Collins Ave.
Miami Beach, FL 33139

305-674-1701

www.slshotels.com/southbeach


Sponsor Content

Newsletters

All-access pass to top stories, events and offers around town.

Sign Up >

No Thanks!

Remind Me Later >