Miami eateries get creative with the way they display their food options. Some use books, others trendy iPads. But if you’ve stopped by the Anderson lately, you can’t escape the bar's highlighter-green zine-style menus. True to '80s nostalgia, the pages aren't laminated to protect against your drinks' sweat — just paper-thin pages held by two staples right down the middle.
Gabriel Orta and Elad Zvi, the duo behind the Broken Shaker, 27 Restaurant, and Bar Lab, along with partner Jourdan Binder, dreamed up the idea of creating something that would echo the bar's vibe.
“We decided that we didn’t want to do a typical menu, and we wanted to come up with something that was different," Binder says. "And hopefully, people would immediately understand the connection to
The first page is a memorandum urging the Florida Legislature to name a portion of Biscayne Boulevard after its developer, Hugh Anderson. The six remaining pages are doused in pop culture references from 30 years ago, including trippy patterns, a photo of Tears for Fears members shedding hulk-green thug tears, and saucy drink names like "Hand Job" and "I'm Too Old for This $h!t."
Noah Levy, a graffiti
Binder, who owns the creative marketing agency the Workshop in Wynwood, had worked with Levy before and says he was the perfect fit for the project. “I knew he was a great artist, had amazing skills, and had done zines in the past. He was the person to execute the vision for the zine," Binder says.
“When we came up with the concept, [Levy] came to mind. The idea is to change the
Originally from Detroit, Levy got into zine creation during college at the University of Central Florida. Homesick, he came up with the idea to create a magazine with his friends from back home. The group of artists, photographers, and illustrators produced Woodward from 2011 to 2013. The annual zine highlighted Detroit art and culture.
“After that, I just liked the idea so much of printing things because design is in this weird transition with a lot of digital media being so prevalent now,” Levy says. “I was working on the computer all the time. And I just really like to work with my hands and make things, paint, and draw, so this was a good way for me to be able to make something physical that I could share with people. That was the start of it all.”
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The first print run of the Anderson Bar's zine included 1,000 copies in March, but Levy says they are approaching the second print because they’ve been popular among regulars. The pictures in the zine were all drawn by Levy and also include his original photography.
The entire process took about three weeks, and the artist almost didn’t make his deadline. “We had to expedite the shipping and the inks," he says. "We had to special-order everything. I got the package the afternoon of opening day, and I drove it down to them from Fort Lauderdale. They were training their servers on opening night, and as I was pulling up, everyone started clapping. Thank God it was literally just in time.”
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