Miami Swim Week 2017 Guide: The Best Shows, Parties, and Pop-Up Shops

Miami Swim Week 2017 Guide: The Best Shows, Parties, and Pop-Up ShopsEXPAND
George Martinez

Today, the thick of Miami Swim Week gets underway with shows all over South Beach. Earlier this week, events such as Tuesday’s Splashion fashion show by Miami magazine seemed a precursor to this weekend's festivities. Last night, things got even busier when SWIMMIAMI hosted its opening party at the W Hotel, Peroni held its annual emerging designers event at the Nautilus, and Angels Watching Over Me had a benefit show.

At the last event, held at Basement inside the Edition Hotel, the standing-room-only presentation pushed into cultural-appropriation waters when non-Native American models wearing headdresses were sent down during the opening Zacasha segment and the closing Cai Swim and Sarah Akiba collaborative segment. Let's hope that gaffe is no indication of the week to come, especially in the wake of a pretty racially aware New York Fashion Week: Men’s.

With all of this year’s Swim Week changes, we’ve broken down the most important events you need to know. Though most of the events are closed to the public, nothing is impossible for those blessed with the art of finesse. Here’s your cheat sheet to Miami Swim Week 2016.

Presented by the company that produced IMG’s version of Swim Week for a decade, this event got its official start last night. In its second official season, this series will host a dozen shows, including standouts such as tonight’s Hot as Hell and KAOH’s shows, tomorrow’s Lycra Moves and Revel Ray events, and Sunday’s Myra Swim and Mint Swim runways, all at the W Hotel. The best part: If you email and RSVP, you too can attend. Visit

Miami Swim Week 2017 Guide: The Best Shows, Parties, and Pop-Up Shops
George Martinez

The longest-running runway event Swim Week is back for its 14th year. In years past, Funkshion could claim the only runway tent on South Beach. That claim is now contested by SWIMMIAMI’s tent erected on the north lawn of the W Hotel, but Funkshion’s is no doubt the largest, spanning two runway spaces, a lounge, and even a pop-up shop by KYBOE. Some shows will also be held at the Setai and the Nautilus hotels. Almost 15 designer shows make up the Funksion schedule, including notables such as Tori Praver, Luli Fama Beach Riot, and Maaji. Sadly, this event is not open to the public. Visit

Another event in its second year, Dive takes an outsider approach to the shows. It's running under the purview of a former producer of Made Fashion Week, the New York event now owned by IMG that launched for upstart labels and misfits. Initially, organizers planned to include a menswear presence this year. That plan fell through, but the event will still host New York-based Chromat for a presentation this Saturday, as well as a pop-up shop Saturday and Sunday. Both days, the shop will run from 2 until 9 p.m. at the Broken Shaker. And today, Dive will host G Saints swimwear in a Suitsupply rooftop presentation.

Key Fashion Parties
A fashion event is nothing without a score of good fashion parties, and this year Swim Week has them in spades. When IMG pulled out of the event, some designers left the runway schedule — but a select few, such as 6 Shore Road and Mara Hoffman, are maintaining their presence by hosting parties rather than all-out runway shows.

Tonight, 6 Shore Road teams up with Jose Cuervo for a fete at the Faena. With guests like Adrienne Bailon, the event will host the launch of a limited-edition swimsuit collaboration between the two brands featuring “beach-to-bar” apparel.

A Swim Week celebrity of her own making, Mara Hoffman will trade out her blockbuster runway show for a Sunday barbecue at the Standard. The hotel will round out its chic event listings with an opening party tonight featuring menswear labels such as Orlebar Brown, the debut of L.A.-based Dos Gardenias in a pop-up shop tonight, and a Dive Inmovie with Thaddeus O’Neil Sunday.

Mikoh, too, will host a party. Sunday, the swim brand will kick off a new pool party series at 1 Rooftop at 1 Hotel & Homes South Beach. Titled Healthy, the weekly party will boast DJ Hannah Bronfman, as well as cocktails and “light bites.” Catch it this week or any Sunday this summer from 1 to 7 p.m.

Miami can’t really have a series of parties without self-proclaimed "director of vibes" YesJulz. So the event producer and agency head teamed up with NormaNow and PacSun to bring her Best Day Ever franchise to Swim Week for the first time at the Hall South Beach. With Eyewear designers Coco & Breezy, along with Chase B and DZA, on the lineup, it’s a can’t-miss blowout open to anyone who buys a ticket. Visit

Use Current Location

Related Locations

1 Hotel & Homes

2377 Collins Ave.
Miami Beach, FL 33139


The Standard Spa Miami Beach
Faena Hotel Miami Beach

3201 Collins Ave.
Miami Beach, FL 33140

The Broken Shaker
Nautilus Hotel

1825 Collins Ave.
Miami Beach, FL 33139


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