In today’s era, technology always finds ways of bringing people together. The invention of online music streaming platforms that gives artists access to a worldwide audience with only a click has completely shifted the digital distribution landscape. In a recent interview, Addison Hellum, the founder and CEO of Starling, explained the top three music streaming platforms that artists can use to maximize growth in 2021.
Spotify is one platform where artists can use to increase their earnings. The site has more than 355 million listeners distributed across 170 countries, and an artist can track how their songs are being played across different audiences globally. Spotify has more users in South America and Europe than Apple Music. Also, artists can boost their songs on the platform using tools such as Marquee, thus increasing their fan base.
Hellum also explains that artists can also use YouTube Music as a platform to leverage their earnings. At least 2 billion people with a Google account watch videos on YouTube monthly. To benefit from YouTube Music, ensure that your videos have high-quality audio and video, and images of the cover art. Apple Music is also a great platform, and it has more than 72 million users distributed in 167 countries. Compared to the other platforms, Apple pays artists better rates per stream, and it has more subscribers than Spotify in the United States.
Hellum discovered that he had a knack for technology from a tender age, but despised the idea of doing something boring with the skillset. He, therefore, ventured into the entertainment industry and has successfully managed several artists, primarily in the electronic scene. Hellum has also helped debut projects to gain millions of streams, and in 2019, he was contracted by Sony Music to break new artists for the label. In the same year, Hellum created his music company, Starling. It focuses on artist services such as music production, promotion, and digital distribution.
Artists should utilize music streaming platforms to leverage in 2021. In a recent interview, Hellum, known for being tech-savvy, helping independent artists to utilize the same breakout tools that major labels use, explains that YouTube Music, Spotify, and Apple Music are three platforms that artists can leverage in 2021.