"Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage." - Amy Jo Martin
The quote by a famous entrepreneur summarizes the whole concept of internet marketing. Branding and promotion are not limited to forced ads or traffic hoardings. It is the real-life experience of the users. Real marketing is not what the brand tells the consumers but what consumers say about the brand. This is termed 'engagement' on social media where brands interact directly with consumers to increase lead generation and rates of conversion.
With billions of users from every corner of the world, social media has become a highly competitive platform for new businesses to penetrate and establish a brand. This led to the follower base becoming a trend on social media. Brands or influencers with a staggering number of followers are often considered better ranked. However, this is only partially true. Cody Kerns, a digital marketing expert and entrepreneur, noticed that brands with an extremely high number of followers had minimal to no engagement. It was then he figured out that marketing agencies were selling fake followers to brands to make some quick money without giving any real boost to the business. It was then he decided to drop out of college to start his own digital marketing agency called iComeUp Marketing in 2015.
Since its inception, Cody has led the company to provide real followers to all the clients. This eventually led to real engagement on social media platforms which in turn caused real sales for the businesses. This principle worked like magic elevating iComeUp Marketing as the fastest growing digital marketing agency. The company has a proven track record of offering result-oriented services to more than 4000 businesses. iComeUp Marketing is currently earning a revenue of seven figures.
During the last 5 years, Cody has earned more than $15 million from sales on social media without spending a fortune on ads. This kind of expertise led him to work with top brands and influencers like Elena Cardone, Ryan Tseko, and Natalie Workman, The Apex Agency, Highkey Clout, and thousands more. He wants to expand his business in this field and own at least 10 companies by the time he turns 30. Considering his progress so far, it is only a matter of time until this dream turns into a reality.
Unlike other marketing agencies operating in the space, iComeUp Marketing doesn't rely on the follower base entirely to scale the social media presence of the client. The company uses killer content, brand awareness programs, and algorithm science to increase lead flow to the brand. This prompted the exponential growth of the company within a short period.
This was not easy for Cody to manage initially. He went through a series of trial and error to finally discover the way that kept the business revenue increasing over the years. He isolated himself from the world for a couple of years to understand his business and the way it functions.
Cody is determined to follow the same principle for the growth of his business. He wants to help more budding brands find success through social media marketing and also grow his business into a $20 million empire in the coming years.