Pappy Van Winkle is undeniably the "it" spirit.
Distilled in Frankfort, Kentucky, these America spirits are rare, expensive, and the drink of
choice of celebrity chefs like Anthony Bourdain, Sean Brock, and Mario
The bourbons, which are rated near perfect by Wine Enthusiast
magazine and The Beverage Tasting Institute, are in high demand and short supply, making for a little
sticker shock when a bottle is actually found.
For instance, I found the Family Reserve 15 Year at a local liquor store
selling for $299, while the Family Reserve 20 Year being offered at
$400. To compare apples to oranges, an average "good" bottle of bourbon
can be had for around $50. What makes Pappy so dear, with such a loyal
and outspoken fan base?