In a news release issued by Amazon and Whole Foods Market (WFM), the companies pledged to offer lower prices on many items, including "Whole Trade organic bananas, responsibly farmed salmon, organic large brown eggs, animal-welfare-rated 85% lean ground beef, and more."
The company also announced a future program in which Amazon Prime members can receive special perks and additional in-store savings.
And in a move predicted by many observers, Whole Foods will offer lockers at local stores where customers can pick up Amazon orders. The locations can also be used as return drop-off points.
A visit to the North Miami store last night showed Amazon worked fast to implement the changes. At the entrance, a floor display touted "farm fresh" Amazon Echos for $99.99.
Employees hustled to keep up with customers who clamored to nab avocados and hormone-free ground beef on sale. The entire store had a party-like atmosphere, with demonstrators offering cups of discounted wine while quipping, "It's happy hour at Whole Foods."
Every single aisle has yellow or orange sale tags, and prices are slashed by as much as 75 percent, as is the case with bite-size crab cakes. Some offerings, such as a two-pound pack of salmon fillets for $19.98, were sold out, but other deals are to be had.
Amazon and WFM promise more deals to come and pledge to continue to expand, open new stores, and create more jobs in local communities. Whole Foods is poised to do something rare: retain its status as one of the 100 best places to work in the nation while lowering prices in a competitive marketplace.