Vegan Assassin Alex Cuevas Speaks

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Alex Cuevas is a buff vegan, but it hasn't always been that way. Vegetarian for 24 years, vegan for the last 14, he met a guy named Nature at a raw vegan potluck in New York City in late 2009. It was then he heard the words that would change his physique and his life. "Never underestimate the power of greens," said Nature, a raw vegan with an imposing, rock solid musculature, all the while chewing on a celery stick.

Cuevas observed the muscle man with awe. At the time, despite working out like a madman, Cuevas still hung steady at a squishy 205 pounds. He slammed Red Bulls before hitting the gym and slugged down protein powders and scientifically engineered supplements by the gullet full. And here was this behemoth body builder who swore he didn't touch creatine or any other laboratory concoctions, extolling the virtues of sprouted almonds and chewing on an unadulterated piece of celery. "I couldn't believe it, no peanut butter, no anything. But I thought to myself, 'I can't just dismiss this guy, because he's strong and muscular.'"

Cuevas had always been invested in the ecological and ethical advantages of veganism. But this chance encounter with Nature was the push he needed to explore the world of super foods and shed the chemicals he'd been relying on for energy and muscle building.

"I started eating a lot of greens. I switched from all the tortillas and beans I had been eating," he says. "I would come home and eat all this crap and wouldn't be able to stop. [As I started researching], I realized it was because I wasn't getting the right nutrients."

Now Cuevas is pretty jacked and weighs just 175 pounds. His pre-workout drinks include chia seeds and wheatgrass instead of sucrose and glucuronolactone. Beyond that, he's become a vegan spokesperson and activist, organizing vegan dinner and juice parties and rallying friends and acquaintances to incorporate exotic health foods into their daily diets. He took on an alter ego, "The Vegan Assassin," so-named because his goal is to assassinate disease, dead-end careers, loneliness, and selfishness through positive lifestyle choices. He also makes funny and informative YouTube videos like this one:

"Juice partnering" is one of his mainstays. Its function is basically to socialize juice fasts to make them easier. Just before moving to Miami in January, he roped about seven or eight people -- from close friends to people he met in the grocery store -- into joining him on a 5-day juice fast whose end would coincide with a big juice party in New York City.

"It helps you to get through it to check in with somebody on a regular basis," he says. Even the Vegan Assassin has weak days. "I was on the second day, and I was feeling kinda hungry, so I reached out to my friend Philip to ask if it was okay to drink coconut water during the fast. He said, 'Yeah, of course. It's juice and it comes from a plant. Go for it.'" Other juice partners suggested juicing new things, like sweet potatoes, turmeric and fennel. With the help of his juicy friends, he was able to get through the fast and celebrate at the party.

Since relocating to Miami, Cuevas has already held several vegan potlucks with ever-increasing attendance. Soon, he plans to turn his passion for health food into a business. He owns three specialized juicers, including a presser that uses two tons of hydraulic pressure in extracting nutrients from produce. He wants to use his equipment, knowledge, and sociability to launch a juicing, juice-delivery, and juice partnering service, with a friendly, low-pressure sales style.

"Juice partnering will be an aspect of the business. People could come to us just for that, and we'd ask, 'Are you interested in buying the juice from us?' If not, no worries."

For more on the Vegan Assassin's philosophies, check out his website or his YouTube channel.

Follow Short Order on Facebook and Twitter @Short_Order.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.