Mooyah Burgers, Fries & Shakes is expanding its reach in South Florida with the opening of a second Miami-area restaurant, part of a fast-track growth plan spearheaded by franchisee Enzo Di Giovanni.
The new Mooyah restaurant opened December 15 at 2000 NW 87th Ave. in Doral, one of several additional locations the restaurateur plans to launch as part of a six-unit deal to expand the company throughout Miami-Dade County.
Di Giovanni opened his first Mooyah at 13725 SW 152nd St. in the Southwest Miami-Dade suburb Country Walk. The Venezuelan-born entrepreneur says he wants to continue a family legacy of business ownership, a path that began with his first restaurant franchise — a Denny's — in 2011. After trying Mooyah's food at an out-of-state restaurant several years ago, Di Giovanni says he was hooked and decided to bring the chain to Florida.
Founded in 2007, the Texas-based company serves customizable burgers served on a variety of buns. The self-proclaimed “better burger” brand began expanding in 2016 to open locations in several states outside its presence in California, Texas, and New York.
"Miami loves Mooyah, and I know that Doral will as well," Di Giovanni says. “The brand has really resonated with South Florida residents. It's quality food served in a fun environment."
At the heart of the menu is the chain's burgers, served on buns baked in-house. Choose from potato, multigrain wheat, and handcrafted lettuce buns.
Guests can build their own sandwich from a choice of an Angus beef patty, turkey patty, proprietary black bean veggie patty, or a grilled or hand-breaded crispy chicken breast. Each burger can be customized with five cheese options, as well as applewood-smoked bacon, sliced avocado, or chili, along with a selection of nine complimentary veggie toppings and 11 sauces.
The main draw, however, is Mooyah's crazy creations that combine flavor profiles and proteins to make colossal sandwiches.
The Hamburdog is a 5.3-ounce all-beef burger topped with applewood-smoked bacon, cheddar, fried onions, jalapeño slices, and an all-beef hot dog. It's no surprise this burger earned a top spot on Mooyah's own "Burger Hall of Dang."
Never choose between wings or a burger again; instead, you can have it all with the Wing It On, a turkey burger topped with Buffalo sauce, ranch dressing, blue cheese, pickles, and tomatoes.
The restaurant uses gluten-free buns, which is great for those who can't do bread. But if you don't want any carbs, try the black bean Veggie Iceburger topped with avocado, Swiss cheese, and tomatoes smothered in the house spicy ranch dressing.
Mooyah also offers fries prepared using a special six-step process that takes 24 hours to complete. Also available are sweet potato fries and ten milkshake flavors, including vanilla, Hershey’s chocolate, Reese's, strawberry, and banana.
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