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SoBeWFF: A Red Hot Night of Salsa and Boxed Wine

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The salsa music wafted onto the beach as we walked toward the party tent on Saturday evening. Walking into the tents we were bathed in a sea of red. Red lights, giant red lanterns... and red Target logos.

Target was the title sponsor of Red Hot Night and the big-box chain that sells everything from fashion to bicycles to bananas made sure to place its brand on just about everything -- from the napkins to the signage to the food and wine.

Interspersed between some good Latin-inspired flavors like Ingrid Hoffmann's paella and Larios on the Beach's yucca rellena were frozen turkey meatballs from Target's Archer Farms brand. And if you chose a glass of chardonnay over a cocktail, it came from a box. A box! At the South Beach Wine & Food Festival!

Not that people complained, actually. Everyone had kicked off their shoes and were dancing to the sounds of the Celia Cruz All-Stars, boxed wine in hand. Which leads us to believe that maybe we are wine snobs, after all.

Ingrid Hoffmann's paella.

The Local Craft Food & Drink's Vince Tien.

Celia Cruz All-Stars (and Target logo).

The crowd cared less for gourmet fare and more for good music.

Lario's on the Beach served a tasty yucca rellena. P.S. -- can you spot the Target logo on the napkin?

Flan de queso by Susie's Scrumptious Sweets.

But then there was this: boxed Archer Farms turkey meatballs and cocktail egg rolls.

Wine cube: seriously fun or seriously funny? I'll have the red blend, please.

Follow Laine Doss on Twitter @LaineDoss and Facebook.

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