Shock Top Wants to Send Miami Grownups to Summer Camp

Who remembers summer camp? Long days filled with nature hikes, archery practice, and arts and crafts followed by campfires and possibly a first kiss. The popularity of adult summer camps is rising, with places like Club Getaway in the Berkshires ferrying busloads of weary New York City grownups to the...

By Laine Doss

May 13, 2016

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Who remembers summer camp? Long days filled with nature hikes, archery practice, and arts and crafts followed by campfires and possibly a first kiss.

The popularity of adult summer camps is rising, with places like Club Getaway in the Berkshires ferrying busloads of weary New York City grownups to the country for a weekend of lanyard making and kickball.

If the thought of playing volleyball all day followed by beer-fueled evenings sounds like your perfect weekend, then look no more because Shock Top beer has created its own version of camp.

Camp Shock Top, in partnership with Camp No Counselors, is hosting summer camps in locations just outside of four major cities — New York City, Austin, Los Angeles — and Miami. These camps have all the fun of traditional summer camp with cabins, color cars, and trampolines — only with two modifications: counselors are out and beer is in!
According to Camp No Counselors' website, the Miami-area camp is located in Lake Wales, Florida and activities include everything from paddle boarding and ping pong to ultimate Frisbee and scavenger hunts.
The best part? Shock Top is inviting 1,000 of its loyal fans to camp for free. Jake Kirsch, vice president of Shock Top, wants to bring out the (21 and over) child in you. ""We're inviting people to adult summer camp this year to unwind, get real and have fun with like-minded people in a way that's so rare today."

Campers will stay in cabins and enjoy camp-style activities along with some additional amenities like gourmet versions of camp food for breakfast, lunch, and dinner — paired with plenty of Shock Top beer. The Miami camp runs September 15-18 and everything is included from transportation to and from camp to accommodations, meals, activities, and booze.

To enter to win a trip to Camp Shock Top in Miami, adults 21 can visit CampShockTop.com to submit a photo of how they "live life unfiltered" or text CAMP to 55999 and follow instructions on how to upload a photo by July 30, 2016.

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Laine Doss is the former food editor of Miami New Times. She has been featured on Cooking Channel's Eat Street and Food Network's Great Food Truck Race. She won an Alternative Weekly award for her feature about what it's like to wait tables.

Contact: Laine Doss

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