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Rolando Aedo Talks Miami Spice: "The More People Celebrating Food in Miami, the Better"

Miami Spice, the two-month promotion that offers value-priced meals at 174 Miami-area restaurants, is in full swing.

Sponsored by the Greater Miami Convention & Visitors Bureau, the promotion continues throughout August and September and offers diners a three-course lunch for $23 and dinner for $39 at both independent restaurants and upscale dining establishments.

But how do restaurants participate in Spice, and what's the ultimate goal of the program? We spoke with Rolando Aedo, senior vice president of marketing and tourism at the Greater Miami Convention & Visitors Bureau, for an inside look at Miami Spice.

See also: The Great of Miami Spice 2014, Part Two

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Laine Doss is the food and spirits editor for Miami New Times. She has been featured on Cooking Channel's Eat Street and Food Network's Great Food Truck Race. She won an Alternative Weekly award for her feature about what it's like to wait tables.
Contact: Laine Doss