Trailers and booze have a long symbiotic history, but it usually involves pre-painted aluminum panels and Bud Select. Leave it to Veuve Clicquot to up the combo's class factor with an Airstream trailer tour.
To celebrate the arrival of spring, the luxe champagne brand will tour the country with a pop-up aluminum bar, staring in South Florida. Beginning next week, it'll be parked outside the Moore Building selling bubbly to attendees of the Keith Haring exhibition.
Throughout the five days of the iconic artist's event, the swanky mobile lounge will sell Veuve Clicquot Yellow Label by the glass and bottle. Flutes will run $16 and bottles $100. Not cheap, but the best never is.
The shiny, bubbly party bus of sorts will tour the U.S. through June. Its trek kicks off at the International Polo Club Palm Beach on March 3 and then makes its way to Miami for the March 7 exhibition.
Why a trailer?
"Veuve Clicquot and Airsteam share a great history of innovation; both have a distinctive design and brands that are recognizable across the world. Veuve Clicquot wanted to celebrate our loyal community nationwide by bringing an event concept to cities across the country," said Vanessa Kay, vice president of Veuve Clicquot US.
After Miami, the trailer will cruise through Houston, Dallas, Los Angeles, Seattle, D.C., and the Hamptons. "We wanted to bring the Airstream to the hottest and most vibrant cities and communities across the country," Kay added.
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Tickets to Haring's exhibition a $25 from March 7 through 10. Tickets for the VIP opening-night reception March 6 are $250 apiece. But if you're more into sparkling wine than spray paint, you can always stop by the trailer and skip the exhibition.
The trailer will hawk the sparkly outside the Moore Building March 7 from 11 a.m. to 9 p.m., March 8 from 11 a.m. to 10 p.m., March 9 from 10 a.m. to 10 p.m., and March 10 from 10 a.m. to 7 p.m.
Follow Hannah on Twitter @hannahalexs.