OTC owner Michael Sullivan had the idea to add the first meal when he realized supply didn't meet demand in the area. "There are a few places doing breakfast nearby, but none I think serve up a good enough spread to make you want to start your day off with or that are in walking distance," he says. Before the launch, he made sure to try breakfast at all of his neighboring competitors.
To get a leg up on the competition, Sullivan did what OTC does best and took the local route. "It's not just about doing something because there's a need, but also educating the community. You'd be surprised at how many people have no idea what Panther Coffee is or ask, 'Who is Zak the Baker?'"
It's not entirely shocking that Brickell's working bees, many of whom trek from the suburbs, are unaware of Miami's thriving artisans. "It's all about opening up people's minds and expanding their palates."
To help customers get their day started off on the right foot, OTC serves breakfast from 8 to 11:30 a.m. seven days a week. "Coincidentally, our busiest time right now is right before lunch and even brunch." But early birds will get the cold brew on nitro beer tap. "We're the first people in Miami to be doing this, not just on tap but on nitrogen." The way it works is that when the brew is poured over ice (at a ratio of 25 percent nitrogen to 75 percent CO2), it cascades and makes the consistency much creamier while maintaining the look and head of a beer. "It's a pretty big deal and huge in Cali." It also marks the first time Panther will serve its iced coffee on tap, and though it's not ready just yet (Panther is perfecting it), you can get your dose of caffeine with Panther's regular cold brew or any other of its beverages. "Anyone who commits to serving Panther Coffee is making a big investment, not just financially but training-wise." Anyone at OTC who will handle any of Panther's coffee beans must undergo 12-hour barista training. "They're an amazing company."
In addition to coffee, there's also fresh-squeezed Florida OJ ($4), organic lemonade ($3.50), and a kale, pineapple, and apple smoothie ($6.99). "Next step is to get some local tea in here. Probably JoJo."
No breakfast is complete without some sustenance, though, and at OTC is comes in several forms. From an organic açaí bowl with strawberries and bananas ($7.99) and a lox bagel with nova salmon, tomato, red onion, capers, and cream cheese ($9.99), to eggy dishes like the OTC breakfast (two eggs, bacon or sausage, tomato, potatoes, and Zak the Baker bread for $8.99), Brickell egg wrap (egg whites, mushrooms, and arugula in a wheat wrap for $8.99), and a sandwich of three scrambled eggs with bacon and cheese on Zak the Baker bread ($7.99), the most important meal of the day is covered.
Woke up on the wrong side of the bed? Try the avocado toast ($7.99), which tops Zak the Baker multigrain slices with smashed avocado, red pepper flakes, and a fried egg. All better.
Oatmeal lovers will rejoice in OTC's power raw oatmeal ($6.99). The raw oats are soaked in almond milk overnight and then topped with strawberries, blueberries, and bananas and drizzled with pure maple syrup.
If you've yet to have breakfast today, you know where to go.
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