Matt Smith is the face of the Swap, along with artist La Mano Frio and help from Johnny Niño and Arwen Lehman of Craft Brewjas, a women-centric beer group. Gramps owner Adam Gersten gives the group his blessing, and has them booked through the end of 2014.
The idea for a beer swap event has its origins in the Miami Beer Tour where operator La Mano Frio devised a plan for a beer party fused with art, and soon approached Smith with the idea.
"This event started as a pipe dream while sitting outside Gramps," Smith explained. "We got Funky Buddha Brewery to kick off the first one, got a good crowd, and moved on from there. We organized everything through Instagram...it's easy to link up to everyone on it."