Miami Brewing Company to Start Canning Big Rod Coconut Ale

Keep New Times Free
I Support
  • Local
  • Community
  • Journalism
  • logo

Support the independent voice of Miami and help keep the future of New Times free.

Miami Brewing Company, the beer side to Schnebly Redland's Winery, purchased a canning line and their signature Big Rod Coconut Ale (5.4 ABV) cans will begin to appear in local stores by late August, said Schnebly's Director of Sales and Marketing Joe Reyes.

The canning line should arrive sometime in July, and once the newest addition to the operation gets rolling, MBC cans will start showing up in grocery stores, gas stations and specialty shops across Palm Beach, Broward, Miami-Dade and Monroe counties.

See Also:

- Schnebly: Finally, a Microbrewery

- Schnebly Miami Brewing Company Signs With Gold Coast Distributors (Photos)

- Craft Beer Cans Kick Bottles in the Glass

The machine was purchased directly from the manufacturer after owner Peter Schnebly saw the model displayed at the Craft Brewers Conference that was held in late March.

It contains 20 fillers and four seamers, and has the capacity to sort and can 133, 12-ounce beers per minute, 7,980 per hour and 63,840 per day.

Why did Schnebly decide to go with cans? Several reasons. Besides being a superior container to glass, cans are cheaper to make, easily recyclable and their target market prefers cans over bottles.

Credit for the can design goes to Javier Gutierrez, who has designed many labels for Schnebly. The idea behind the design is to promote Miami. The steel look of the word "Miami" stands out contrasted to the textured look of the black. The tag line is "get hooked."

A tap handle is also being developed for one of their other beers, Gator Tail Brown Ale.

Take note of MBC's new label too. The purpose is to distinguish Miami Brewing Company from Schnebly, Reyes said.

The label had to be approved by the Alcohol and Tobacco Tax and Trade Bureau, which is a part of the United States Treasury.

Big Rod ale will be distributed through Gold Coast Beverage Distributors which has offices in Pompano, Miami and Homestead.

Want to get a taste of Big Rod Coconut Ale? Miami Brewing Company will be pouring this Saturday at the fourth annual Miami New Times Brew at the Zoo.

Follow Short Order on Facebook, on Twitter @Short_Order, and Instagram @ShortOrder.

Keep Miami New Times Free... Since we started Miami New Times, it has been defined as the free, independent voice of Miami, and we would like to keep it that way. Offering our readers free access to incisive coverage of local news, food and culture. Producing stories on everything from political scandals to the hottest new bands, with gutsy reporting, stylish writing, and staffers who've won everything from the Society of Professional Journalists' Sigma Delta Chi feature-writing award to the Casey Medal for Meritorious Journalism. But with local journalism's existence under siege and advertising revenue setbacks having a larger impact, it is important now more than ever for us to rally support behind funding our local journalism. You can help by participating in our "I Support" membership program, allowing us to keep covering Miami with no paywalls.

We use cookies to collect and analyze information on site performance and usage, and to enhance and customize content and advertisements. By clicking 'X' or continuing to use the site, you agree to allow cookies to be placed. To find out more, visit our cookies policy and our privacy policy.


Join the New Times community and help support independent local journalism in Miami.


Join the New Times community and help support independent local journalism in Miami.