McDonald's is doing a lot of things to stay relevant in a marketplace of consumers in a constant search for the newest, fastest, cheapest, and best thing out there. Earlier this year, Ronald McDonald, the chain's creepy clown mascot, received a makeover. The company also tried giving away its coffee with the invitation for people to "make friends with McCafe."
This time, the fast food giant is offering meals-in-a-minute.
From now through August 29, when you visit your local McDonald's drive-thru window, your Quarter Pounder will come with something besides a side a fries -- a timer.
The timer, which is given to customers when paying for their lunchtime orders Monday through Friday from noon to 1 p.m., will start counting the seconds from when a customer pays to the time they receive their food.
If the timer says the order took longer than a minute, the customer will receive a complimentary lunch good for their next visit.
We Believe Local Journalism is Critical to the Life of a City
Engaging with our readers is essential to Miami New Times's mission. Make a financial contribution or sign up for a newsletter, and help us keep telling Miami's stories with no paywalls.
Support Our Journalism
The promotion is available at participating McDonald's restaurants in Miami-Dade, Broward, and Monroe counties and is designed to ensure customers get their meals in a timely fashion.
The restaurant mega-chain has had its fair share of news-time lately. Recently, the company made headlines when its restaurants in China saw massive shortages of burgers and chicken after severing ties with a Shanghai supplier that "allegedly sold the chain expired meat." The Street.com has announced McDonald's stock has dropped 0.7 percent to $93.66, in part due to the China incident, although it maintains the stock is still a "buy."